AALEP RE-ENERGIZES COURSE ON BUSINESS AND PUBLIC POLICY (BAPP)

Increasingly MBAs are rushing to enroll in a host of public policy courses in the hope that knowledge of often inscrutable public policy decisions will help make them more successful in business.

KREABGAVINANDERSON IN EUROPE AT A GLANCE

Kreab is a Swedish communication consultancy. It was founded as Kreativ Information AB by Jan-Erik Ander, Peje Emilsson and Peder Olin in Stockholm 1970. In February 2009, Kreab merged with international communications consultancy Gavin Anderson & Co, under the name Kreab Gavin Anderson. Kreab Gavin Anderson is owned by Magnora AB, Omnicom/DAS and 60 partners. Kreab Gavin Anderson serves approximately 500 clients through 25 offices worldwide.

European Offices:

OGILVY PR IN EUROPE AT A GLANCE

Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results.

APCO WORLDWIDE IN EUROPE AT A GLANCE

APCO Worldwide was founded by the law firm of Arnold & Porter, one of Washington D.C.'s largest law firms. APCO has offices and is headquartered in Washington D.C. and has offices in 29 locations in North America, Europe, Asia and Africa. Many APCO executives were previously prominent government officials. APCO’s clientele consists of multi-national corporations, governments, associations and nonprofit organizations.

WEBER SHANDWICK IN EUROPE AT A GLANCE

Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and winning four 2013 Cannes Lions.

H&K STRATEGIES IN EUROPE AT A GLANCE

Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 90 offices in 52 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups . In 2011, Hill & Knowlton was rebranded Hill+Knowlton Strategies in an effort to emphasize its position in strategic communications and increased investment in digital and research.

FLEISHMAN-HILLARD IN EUROPE AT A GLANCE

Fleishman-Hillard Inc. is the world's most complete communications company specializing in Public Relations, Public Affairs, Marketing, Paid Media and Transmedia and Social Content, founded and based in St. Louis, Missouri. It was acquired by Omnicom Group in 1997, becoming part of the Diversified Agency Services (DAS) division. In 1994, the company expanded its operations to the Asia Pacific region with an office in Beijing. In May 2013, the company rebranded its name to Fleishman-Hillard.

AALEP'S COMMUNITY OF PRACTICE (COP) AND WHY WE NEED YOU?

A community of practice is a group of people who come together to share and learn from one another face-to-face or virtually. They are held together by a common interest in a body of knowledge and are driven by a desire and need to share problems, experiences, insights, templates, tools and best practices. Members deepen their knowledge by interacting on an ongoing basis. This interaction leads to continuous learning and innovation.

Our Objective

ELEVATING THE STATUS AND REPUTATION OF GOVERNMENT RELATIONS/PUBLIC POLICY ADVOCACY

There is often a gap between the ideal and the reality of government relations/public policy advocacy in practice – a matter of concern to many, including students of the discipline. As an occupation, government relations/public policy advocacy is not free of the concerns of its students, academics and professionals.

NEW APPOINTMENTS IN BRUSSELS

1. Mr. Yang Yani from the Communist Party of China's (CPC) international relations department has been appointed as the New Chinese Ambassador to the European Union.

2. Mr. Stefaan De Rynck has been named Head of Unit for Free Movement of Capital in the European Commission's Department for the Internal Market and Services.

3. Mr. Nicolas Gilbert-Morin has been appointed Head of Cabinet by Mr. László Andor, the European Commissioner for Employment, Social Affairs and Inclusion.

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