Based on Tourism & Travel Competitiveness Survey (World Economic Forum 2015)

Branding

Tourism competitiveness for a destination is about the ability of the place to optimise its attractiveness for residents and non-residents, to deliver quality, innovative, and attractive (e.g. providing good value for money) tourism services to consumers and to gain market shares on the domestic and global market places, while ensuring that the available resources supporting tourism are used efficiently and in a sustainable way.

Rank Based on 141 countries (Tourism and Travel Competitiveness WEF)

The index has been developed in the context of the World Economic Forum’s Industry Partnership Programme for Aviation & Travel, and in close collaboration with its strategic design partner Strategy& and its data partners Bloom consulting, Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the UNWTO and the World Travel & Tourism Council (WTTC).

Still based on 14 pillars, this edition’s new methodology is organized into four sub indexes:

National Tourist Boards are national tourist organizations founded with a view to promoting and creating the identity, and to enhance the reputation of tourism at national level. Their mission also includes the planning and implementation of a common strategy and the conception of its promotion, proposal and the performance of promotional activities of mutual interest for all subjects in tourism in the country and abroad, as well as raising the overall quality of the whole range of tourist services on offer in the country.

Most Significant Tasks

The main challenges are:

Tourism is a key sector of the European economy, which generates 10 % of the EU’s GDP and is responsible for at least 12 % of jobs if sectors linked to tourism are taken into account. Forecasts see numbers of international tourists arriving in the EU increasing by 140 million each year until 2025.

Key Areas (as recommended by the EP)

Branding/joint promotion of Europe as a tourism destination

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Its 33 member National Tourism Organisations work together to build the value of tourism to all the beautiful and diverse countries of Europe through, in particular, cooperating in areas of sharing best practices, market intelligence and promotion.

About ETC

The main objectives of the European Travel Commission are to:

Alphabetical Order for quick search

President of the European Parliament

• President’s Office

 Bureau

• Parliament’s Bureau

 Governing Bodies

• Conference of Committee Chairs
• Conference of Delegation Chairs
• Conference of Presidents
• Quaestors

 Political Groups

Greece owes Germany, the ECB, and the IMF a lot of money. But there is another level of debt almost no one is talking about. This not-much-talked-about debt are the TARGET2 loans Greece (and other euro zone importers) owes the rest of them.