SCOPE OF WORK

You may use the following scale for your evaluation

• 1= Exceeded Expectations
• 2= Met Expectations
• 3= Did Not Meet Expectations

EFFECTIVENESS

1. Was there a desired demonstrated public or government response to the issue campaign?
2. Did the communications outcome meet your expectations?
3. If your goals were not met, does your current position for future action meet your expectations?

EFFORT

Companies are increasingly playing an active role in the development of society, including development of laws, rules and policy documents. Often business is expected and even asked to do so. Providing expertise for more informed decision making, in a collaborative environment with governments, authorities and other relevant bodies is therefore an important responsibility. Corporate approach to transparent interaction with authorities and organisations must be based on what is good not only for the company but for consumers and society at large.

Chambers of Commerce need to play an important role in the public policy arena on behalf of their members. If they are not in the advocacy business they should be. Indeed, increasingly, Chamber members want their chamber to play a role in the public policy space. It’s important to them.

Government Affairs/Business Advocacy programming should be as much a part of a Chamber’s  daily operations or programme of work as membership or any other thing it does. Government affairs should be used as a selling point and a membership benefit.

Speaking rather generally,  public interest groups promote issues of general public concern. For example, public interest groups claim to exist to protect the rights and well-being of all, rather than just the rights and well-being of their members. They exist in order to take care of public concerns, things like pollution, protection for children, and equal rights for women, just to name a few. Public interest groups exist at all levels of government and society.

Internal Constraints and Potential Solutions

1. Limited understanding of specific policy processes, institutions and actors: Conduct rigorous context assessments to enable a better understanding of how policy processes work, the politics affecting them and the opportunities for policy influence.

1. Proposed Session Title: Descriptive Summary of Session Centent (150 Words). What attendees will take away from the session.

2. Session Outline: Summary in outline format of the proposed content of the session (1.5 double spaced page)

3. Learning Objectives: 3 Learning Objectives that describe what attendeed will be able to do with the knowledge they obtain in the session or how it will enable them to do their jobs better.

4. Proposed Format

A new smartphone app has been launched in the U.S. to help government relations professionals with the many different facets of their job. The app allows users to schedule, coordinate and update Hill meetings with ease, stay in constant contact with advocates, upload talking points, and get real-time feedback throughout an advocacy day.

CORE STRATEGIC FOCUS OF YOUR CAMPAIGN

1.MAP THE CURRENT OBSTACLES /CHALLENGES

• What’s stopping the policymaking process from moving in the direction you wish?
• What obstacles or challenges exist to having your proposals accepted and acted upon?

Understanding the obstacles to the change you are proposing or trying to prevent will inform all aspects of the campaign from seeing a feasible objective to developing your messages, activities and communication tools.

Written By : Joerg Forbrig, Transatlantic Fellow for Central and Eastern Europe at the German Marshall Fund of the United States in Berlin.

Even if Italy is not hit by a banking crisis imminently, the dire situation in Italy’s banks and its whole economy could still cause a financial disaster in Europe that would reverberate around the world.

Italy is the eurozone’s third-largest economy, and the eighth largest in the world. An economic collapse in Italy would put Europe in a crisis far, far worse than the ongoing Greece crisis.