EVALUATING A PUBLIC AFFAIRS CONSULTANCY

SCOPE OF WORK

You may use the following scale for your evaluation

• 1= Exceeded Expectations
• 2= Met Expectations
• 3= Did Not Meet Expectations

EFFECTIVENESS

1. Was there a desired demonstrated public or government response to the issue campaign?
2. Did the communications outcome meet your expectations?
3. If your goals were not met, does your current position for future action meet your expectations?

EFFORT

1. Did the amount of time the public affairs firm spent on your organisation’s behalf meet your expectations?
2. Did the level of importance the firm placed on the issue meet your expectations?
3. Were expected metrics met regarding the placement of communications on paid or social media (if applicable)?
4. Was the desired level of outreach attained via grassroots channels (if applicable)

QUALITY

1. Did the quality of the work by the firm meet your expectations?
2. Did accuracy of the strategic advice given by the firm meet your expectations?
3. Did the accuracy of the firm’s assessment of the current issues facing your industry meet your expectations?
4. Did the firm have an acceptable knowledge base or learned understanding of your industry’s issue (s)?

TIMELINESS

• Did the firm’s management of the timing of the events meet your expectations?

COMMUNICATIONS

• Did the firm’s responses to your enquiries meet your expectations?
• Were regular reports provided and did they meet your expectations?
• Did the firm’s availability meet your expectations