CHALLENGES AND CONCEPTS FOR THE PROMOTION OF TOURISM IN EUROPE

Tourism is a key sector of the European economy, which generates 10 % of the EU’s GDP and is responsible for at least 12 % of jobs if sectors linked to tourism are taken into account. Forecasts see numbers of international tourists arriving in the EU increasing by 140 million each year until 2025.

Key Areas (as recommended by the EP)

Branding/joint promotion of Europe as a tourism destination