FRAMEWORK FOR PLANNING YOUR ADVOCACY CAMPAIGN

CORE STRATEGIC FOCUS OF YOUR CAMPAIGN

1.MAP THE CURRENT OBSTACLES /CHALLENGES

• What’s stopping the policymaking process from moving in the direction you wish?
• What obstacles or challenges exist to having your proposals accepted and acted upon?

Understanding the obstacles to the change you are proposing or trying to prevent will inform all aspects of the campaign from seeing a feasible objective to developing your messages, activities and communication tools.