GLOBAL GR COURSE OUTLINE

Course Description

This course is a broad consideration of the political management function in a globalizing environment. Particular consideration is given to the underpinnings of gloablization and international systems, the changing nature of governance and advocacy and challenges to state-centric approaches to applied politics. The course examines GR, issue management, grassroots politics and media as basic public policy advocacy techniques within international regimes and multilateral settings. The breath and ambition of the topic requires that the participant develop a basic understanding of globalization, international systems, international regimes, regional and multilateral governance. Participants will leave the course with the ability to construct the outlines of global advocacy campaigns and will be prepared for more advanced practitioner work in international arenas. 

The course includes 14 sessions

Session 1: Public Policy Advocacy in a Globalizing World/The Ironies and Paradoxes of Globalization/The Club Model and Ist Evolution/Course Requirements/Introduction:

Session 2: The Changing Nature of 'Political Space'/Defining the environment/Governance in national and multinational settings/Notions of power/The mission of nations and how they have changed/Citizens and their sense of political self.

Session 3: Tools for Analyzing Nations and their Public Policy Environment.

Session 4: Understanding Different Advocacy Environments. 

Session 5: Common Ground and Uncommon Approaches

Session 6: Creating a Public Policy Advocacy Framework

Session 7: The European Union and Its Public Policy Advocacy Environment

Session 8: GR in European Nation States

Session 9: GR in Russia

Session 9: GR in Asia

Session 10: GR in Africa and the Middle East

Session 11: GR in North America (USA and Canada)

Session 12: Transnational Advocacy

Session 13: Building a Transnational Advocacy Plan and the Issue of Corruption

Session 14: Final Discussion and Considerations/Course Evaluation

Learning Objectives

1. Course Introduction
2. Introduce evolution of GR in the international arena
3. The impact of globalization and international public policy advocacy
4. GR as a universal activity
5. Pluralism and corporatism
6. Defining GR
7. Regional dimensions of international public policy advocacy
8. Transnationalism and its application to international public policy advocacy practice
9. The Deflection Effect
10. Operationalizing a public policy advocacy strategy
11. Determining key variables that impact market entry
12. Identifying important resources and constructing measures
13. Interpersonal communication in the global arena
14. Adapting to different communications environments
15. The benefits and limitations of intercultural education
16. Applying the lessons of inter-cultural communications
17. Multilateral GR
18. Institutional settings: their impact on advocacy regimes and techniques
19. Creating an outline for international public policy advocacy
20. Intercultural, institutional and developmental considerations
21. Old and new approaches
22. Understanding interest groups, GR and GR practitioners in developing democracies
23. The basics of GR in the European Union
24. Shaping the advocacy program to the institutional setting
25. The European regulatory regime and its impact
26. Idiosyncrasies of the Euro-environment
27. GR success in the European Union
28. The place of organized interests within the European Union
29. Developing approaches to other European settings
30. Understanding regulatory, institutional and cultural variables
31. Providing direction to foreign advocacy interests
32. Creating approaches and frameworks for Russian advocacy
33. Understanding Russian approaches to GR
34. Transparency and its challenges
35. Regionalization of organized business interests in Russia
36. Identifying critical cultural differences in Asia
37. National variables in Asian nations
38. Opaque regulations and advocacy effectiveness in Asia
39. Multinational Corporations Government Relations
40. Chinese Business GR at home and abroad
41. Japan Business GR at home and abroad
42. Institutions and barriers to advocacy groups in Africa and the Middle East
43. Targeting decision-makers in Africa and the Middle East
44. Understanding colonial dynamics in advocacy environments in Africa and the Middle East
45. The politics of State-Business relationships in Africa and the Middle East
46. Creating approaches and frameworks for public policy advocacy in the US and Canada
47. Understanding US and Canadian approaches to GR
48. Transparency and its challenges in US and Canada
49. Regionalization of organized business interests in the US and Canada
50. Multilateral dimensions of international advocacy
51. Adaptation and application of GR tools in multilateral settings
52. Management of multilateral teams
53. The fight against corruption by international organizations
54. Dealing with the challenges of corruption
55. Laws and regulations
56. Is this a hopeless situation?