BUILDING AN EFFECTIVE PUBLIC DIPLOMACY AND OUTREACH PROGRAMME IN THE EU

The main objective of a foreign country's Public Diplomacy and Outreach Programme in the European Unionis to build on current political, economic and cultural relationships as well as deepening those ties.

The Public Diplomacy and Outreach Expert is the main individual for designing and implementing Public Diplomacy and Outreach activities. In consultation with the Head of the Foreign Mission, s/he

• Advises on the identification and implementation of any Public Diplomacy and Outreach activities;
• Defines target groups and messages for a Public Diplomacy and Outreach campaign;
• Proposes possible external participants, as well as the profile of the speakers and the partners;
• Attends the advisory board meetings under the Chairmanship of the Head of the Foreign Mission and capture the key inputs/results to prepare a short blue print/proposing a recommendation paper and advising on specific and realistic short and mid-term activity plan re: Publiv Diplomacy Campaign;
• Advises on the design of a Public Diplomacy and Oureach Strategy including the Execution Communication and Promotion Plan;
• Plans and implements the Communications and Outreach activities as appropriate;
• Prepares the framework to measure the success of the Public Diplomacy and Outreach Campaign;
• Advises on the set-up and active use of cyberspace and ICT platforms and new means of communications, including social media, information portals etc. in English and other EU langauges as appropriate;
• Advises on the preparation of any outreach/advertisement material and other local media products;
• Advises on the preparation of any proceedings and related publications;
• Facilitates the participation of the Head of Mission in talk shows/media interviews;
• Facilitates the organization (including logistics) of conferences, workshops, seminars, cultural events and information sessions; press conferences;
• Prepares materials
• Engages in event marketing and promotion.

Qualification and Skills Required

• Expert in Public Diplomacy and Outreach. Knowledge of communication and outreach systems
• University Degree (preferably post graduate) in Communication Studies, Media or other relevant disciplines
• Proven experience in the organization of Public Diplomacy campaigns
• Pragmatic organiser and team worker
• Exceptional interpersonal and relationship management skills with the ability to develop effective partnerships
• Fluent command of both written and spoken English. Other EU languages an asset
• Excellent organisational, communication, analytical and document drafting skills
• Computer literate
• Excellent knowledge of internet and media.
• Networking skills

General/Professional Experience

• Minimum of 10 years of general professional experience in fields related to communication and outreach
• At least 5 years experience in Public Diplomacy
• Experience in management of information programmes or campaigns
• Postgraduate level qualification an asset
• Experience in management of information programmes or campaigns

Specific Professional Experience

• Minimum of 5 years of experience related to Public Diplomacy and oureach activities across multiple themes and sectors in Europe and a ggod network of relevant contacts
• Good knowledge of public diplomacy in Europe
• Experience in promotion/marketing
• Extensive experience of communication projects having an international character