Government Relations (GR) is an educational process mixed in with a liberal amount of advocacy. Simply put, it is an essential component of any business that is subject to government regulations.

At its core, Government Relations is an educational process: educating business and industry leaders about governmental process; educating officials about the issues important to business or other constituencies; and educating governmental and business leaders, and the public, about the potential consequences of legislation.

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe: from Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,500 PR firms.

ICCO provides a forum for senior management of the world's best PR consultancies to meet and address issues of mutual interest and concerns.

Vision, Mission & Values

The Global Alliance’s vision is to enhance the role and value of public relations and communication management to organizations, and to global society. The Global Alliance pursues this vision through leadership and service to the profession, defining universal principles that unite its professional associations and their members while embracing a diversity that enables different applications in different parts of its global community.

Mission

The mission of the Global Alliance is:

Les activités de lobbying en Suisse font face aujourd’hui à de nouveaux défis et à un contexte en pleine mutation. L’agenda politique suisse évolue rapidement, sous la pression notamment du contexte européen. Les normes et les lois se multiplient alors que les exigences de transparence se font de plus en plus entendre. Enfin, des branches économiques jusqu’à là silencieuses entreprennent à leur tour de défendre leurs intérêts.