TRUST IN THE MEDIA IN EUROPE

Source: Reuters Institute

Proportion that trusts most news most of the time

1. Finland: 65%
2. Portugal: 61%
3. Denmark: 59%
4. Netherlands: 59%
5. Norway: 57%
6. Belgium: 54%
7. Ireland: 53%
8. Germany: 53%
9. Switzerland: 51%
10. Sweden: 50%
11. Poland: 48%
12. Austria: 46%
13. Croatia: 45%
14. Romania: 42%
15. Turkey: 41%
16. Italy: 40%
17. United Kingdom.: 36%
18. Spain: 36%
19. Czech Republic: 46%
20. Greece: 32%
21. Bulgaria: 32%
22. France: 30%
23. Slovakia: 30%
24. Hungary: 30%

Very Important Factors Infuencing Trust in the Media

1. Accuracy (it gets the facts rightn it presents expert sources and data)
2. Completeness (it always has the latest news and information, the reporting is in-depth, it covers all the day's events)
3. Presentation (it's concise and gets to the point, it is easy to find news and information you're looking for)
4. Transparency (you know and trust its journalists, it explains the way it gathers and reports news and information)
5. Balance (it provides diverse points of view)
6. Convenience & entertainment (it presents news and information in a way you can talk about it)