HOW TRADE ASSOCIATION ENGAGE POLICYMAKERS ?

Trade associations represent the ‘voice of business’, or of particular industrial sectors, and act as a convenient, accessible aggregator of opinion for those sectors. Policymakers tend to give greater weight to the views of trade associations than they do to individual companies. Trade associations often claim to represent tens or hundreds of thousands of jobs, and a large percentage share of particular markets, and are perceived to have a more impartial perspective than particular companies.