11 ELEMENTS OF SUCCESSFUL LOBBYING

PROFILE: GOVERNMENT RELATIONS INSTITUTE OF CANADA (GRIC)

Since 1994, the Government Relations Institute of Canada (GRIC) has been the national, non-profit association, representing both government relations and public affairs professionals from all sectors. GRIC is widely recognized by governments and other stakeholders as the authoritative voice for the government relations and public affairs community in Canada and is dedicated to advancing the interests of our profession and to working to maintain the highest ethical standards.

11 ELEMENTS OF SUCCESSFUL LOBBYING

Government has multiple identities. It alone acts as both player and referee to arbitrate and define the “public interest”. Sometimes impartial and fair, it can also be narrowly self-interested. Despite adherence to a command and control governance model, it is neither coherent nor cohesive. On any given day, government pulls in all directions at once. Associations, corporations, interest groups, and individuals develop strategies to promote or advance their interests in response to what government is, what it does or what it proposes to do.

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