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ASSESSING THE ROI FOR PUBLIC AFFAIRS ACTIVITIES
Submitted by christian on Mon, 04/13/2015 - 14:46
Public Affairs is an organisation's efforts to monitor and manage its business environment. To actively manage its environment, the organisation must identify all of the stakeholder groups that can have an impact on the organisation in some way; establish positive relationships with each of these groups; and work continuously to extend and deepen those relationships through direct and indirect efforts.