Submitted by christian on Thu, 04/02/2015 - 19:09
Reporters want newsworthy stories. Generally, this means that they are looking for controversy. Lobbyists and politicians on the other hand generally are trying to build consensus. Controversy and consensus work against one-another. The best way to manage the opposing forces is to build relationships with reporters and share with them the stories you can in plain terms. You need to find the right reporters for the right stories. Contact different media outlets that you think would be useful and find out who the best reporter is for your issue.
