Submitted by christian on Fri, 08/01/2014 - 13:18
Business diplomacy involves establishing and sustaining positive relationships by top executives or their representatives with foreign government representatives and non-governmental stakeholders (economic and non-economic) with the aim to build and sustain legitimacy (safeguard corporate image and reputation) in a foreign business environment. Corporate diplomacy is considered a synonym for business diplomacy; both concepts describe the same business process and associated elements.
