THE IMPORTANCE OF ONLINE REPUTATION MANAGEMENT(ORM)

Online reputation management (ORM) makes you look better online. It is the essential personal branding tool of our time. ORM involves placing new content online that pushes old or unwanted content lower in search results. It can also raise other online content higher to displace unwanted material. Once successfully arranged, the results must be maintained. Otherwise, the unwanted material may resurface at the top of Google search results usually within three to six months. New content does not automatically appear at the top of search results.