EFFECTIVE LOBBYING IS GETTING VOTES

EFECTIVE LOBBYING IS GETTING VOTES

  1. Your threshold question of each lawmaker is 'Why would this lawmaker give me his or her vote'. Until you can ask this question, you are not likely to get the vote.
  2. Your answer is 'Because I have what this lawmaker wants'. If you don't go home.
  3. Lawmakers are your customers. Customers buy to meet their needs, not yours.
  4. Winning a lawmaker's vote is 10% access and 90% heat. Access is easy. Political heat is a few active higher level constituents both those in and out of district.
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