Running a successful lobbying campaign

A successful lobbying campaign is an ongoing process. It’s not done in a day or two, it may take months. But there are steps that every campaign must take to be successful.

Lobbying, at its core, is about relationship building. But a successful professional lobbyist is also a strategist. He knows when to say the right things, at the right time, to the right people. He knows the EU decision making process inside out. These two factors, relationship building and being a strategist, must work together in order for there to be success.