Evaluation of Public Policy Advocacy Activity

The primary means of influencing public policy is direct interaction with decision-mak­ers, allies and other key players. This may include participation in negotiations or meetings, direct com­munications with government ministers, or informal discussions with partners and other contacts. Teams work to influence through persuasion, negotia­tion and lobbying. In more formal spaces this may be conducted through evidence-based dialogue, while in other channels this will require more informal discus­sions and debate.