MANAGING THE PUBLIC AFFAIRS FUNCTION POST COVID-19

The social and economic impact of the Covid-19 health will linger for a long time, bringing with it new priorities and ideas forward. Public Affairs professionals need to be open to changing the way they communicate not just with decision and policy makers but with society as a whole. They need to challenge themselves and go beyond the established practices and methods they have relied on so far. While in-person contact will remain important, remote stakeholder meetings, virtual conferences and events, most likely will become the norm.