Submitted by christian on Thu, 10/02/2014 - 14:52
Customer Value
Asian consumer tastes and preferences differ by country and by demographic, culture and income group. Commercial customers’ requirements also vary across Asia with the level of economic development, the pace of industry growth and the commercial and regulatory context. The economies of regional scale and networks often advantage firms that service multiple markets. EU firms need to find a balance between customization of their products or services and regional scale.
Local Differences, Regional Advantages
