CREATING AND EXECUTING AN EFFECTIVE GR STRATEGY IN THE HOST COUNTRY

CREATING AND EXECUTING AN EFFECTIVE GR STRATEGY IN THE HOST COUNTRY

An effective government relations strategy starts early. The first step is information gathering: The company analyzes the political, economic, and social landscape of the host country and identifies key players that can influence the success of the project. Subsequently the company uses this knowledge to create an overall strategic plan that will guide its actions. The company begins executing its government relations strategy by implementing a series of detailed action plans designed to support objectives, address specific risks, and meet the government’s expectations.

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