DISRUPTORS IMPACTING THE GR PROFESSION

Author:  Sheree Anne Kelly, Senior Vice president Public Affairs Council

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Disruptor #1: Millennials

The real disruptive impact is that many GR professionals have not adjusted their strategies or tactics to actually reach, influence and engage the new generation. Today millennials are serving as legislative or regulatory staff, increasingly taking office as policymakers and holding positions in media or as online influencers.

Disruptor #2: Low Trust in Big Institutions