HOW TO ORGANIZE FOR LEGISLATIVE LOBBYING

Having an effective organization is crucial to successful legislative lobbying. You have to gather your allies, create a coordination structure, do your homework on the issue, define your message, establish and maintain a communication network, and cultivate media relationships so that you can use everything you have when you need it. Finally, legislative lobbying demands that you take the long view, and expect that you’ll be at it for a long time.

Step 1: Marshaling your allies