STRATEGIC EXCELLENCE FOR GLOBALISATION

MANAGERIAL INTELLIGENCE AND CORPORATE DIPLOMACY, STRATEGIC EXCELLENCE FOR GLOBALISATION

Author: Juan Luis Manfredi Sánchez, Professor at the University of Castilla La Mancha

Corporate Diplomacy is the instrumental development of strategy to guide relations between the public authorities and private organisations. It entails defending interests by using tools typically found in diplomacy. Companies become diplomatic entities, without detriment to other conventional activities used in international economic relations.

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