WHY CORPORATE DIPLOMACY IS A SMART BUSINESS STRATEGY

WHY CORPORATE DIPLOMACY IS A SMART BUSINESS STRATEGY

Author: Witold Hinisz

Corporate Diplomacy is the strategic management of relationships with external stakeholders – not just canny PR - which creates real and lasting business value. The interconnected nature of communications, government affairs, risk management, and sustainability creates a compelling business case for an integrated, strategic approach to stakeholder relations.

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