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WHY CORPORATE DIPLOMACY IS A SMART BUSINESS STRATEGY
Submitted by christian on Mon, 10/10/2016 - 18:02
Author: Witold Hinisz
Corporate Diplomacy is the strategic management of relationships with external stakeholders – not just canny PR - which creates real and lasting business value. The interconnected nature of communications, government affairs, risk management, and sustainability creates a compelling business case for an integrated, strategic approach to stakeholder relations.
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