Source: Watson Helsby and Viapublic: www.watsonhelsby.co.uk
To read the full report: http://www.watsonhelsby.co.uk/insights-and-publications/getting-your-voice-heard-in-brussels
If you are trying to drive and shape the agenda, you need to have someone on the ground to make sure you are in the right discussions.
There are a number of factors that influence this decision. They are: