OUTLINE OF A GOVERNMENT RELATIONS PLAN

A good strategy, like a good route through new terrain, doesn’t just rely on the roads you know. It starts where you are, ends where you want to go and provides a good, plausible route in between. What do you want? Who can give it to you? What do they need to hear? Who do they need to hear it from? What actions can deliver that message effectively? With a solid strategy, one that answers each of these questions well, you might change the world. Without a strategy, or with a poor one, you are more likely to get lost and accomplish very little.