THE ‘HOW’ OF PUBLIC POLICY ADVOCACY

THE ‘HOW’ OF PUBLIC POLICY ADVOCACY

Lobbying as a term has negative connotations in many countries and is used to define the practice of advancing narrow interests by using non-transparent means. In short lobbying is often being accused by lobbying targets and civil society organisations. While the term ‘interest representation’ or ‘political representation’ is seen more positively, we consider it to be too broad as everyone has de facto an interest to represent. Furthermore, it fails to take account of the different specialisations associated with patterns of interest representation.

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