CLASSICAL FORMS OF PUBLIC POLICY ADVOCACY ARE DOOMED TO FAIL

In recent years, the representation of political interests has experienced a fundamental transformation. Political decisions are becoming increasingly complex and require professional knowledge that extends beyond the political level. Governing has become more transparent and is now faced with a critical public that is making increasing use of new forms of communication and mobilisation. The perception of the representation of business interests meaning an unfair form of influence is being strengthened by prominent individual cases with a strong focus on particular interests.