STRENGTHENING PUBLIC POLICY ADVOCATES' INFLUENCE

As Public Policy Advocates (PPAs) we provide essential services and are knowledgeable about client needs. We interact closely with government officials and civil society in a wide variety of settings. This gives us a broad appreciation of public policy needs, an understanding of how factors in the environment affect our clients and/or employers and society at large, and insight into how people respond to different strategies and services. As PPAs we help to interpret people's needs and expectations for sound public policies. As PPAs we also have qualities and skills gained a part of our professional practice that are valuable in other contexts, such as policy development.

The single most important factor in influencing public policy is solidarity within our profession. Unity within our profession is essential to ensure that our voice is heard. We may not be in agreement on every issue, but our aim should be to reach agreement on key issues and maintain that stance in public. Although specific issues can be dealt with on a case-by-case basis, agreement on key directions is essential if we are to have rela influence in the policy arena.

It is essential that we develop the ability to give direction and empower those who make up our profession. On every continent, in every nation, and in every community, people need to understand that strong public policy advocacy leadership is critical.

Extensive international research consistently underlines that Public Policy Advocates need to be competent, inspiring and honest. Increasingly the profession expects us to be forward looking and to have 'vision'. Indeed, vision is central to leadership. Meaningful change grows from a targeted vision and the development of a strategy to get there. As PPAs we need the ability to create this clear view out of chaos, change, or rigid conformity to the status quo.

As PPAs we must do our part to speak with one voice, develop leadership skills, and advocate for sound public policy using a wide range of opportunities creatively, with clarity of intent, to improve our profession, the people we serve, and civil society.

If each PPA would take eevry opportunity to learn from the experiences of colleagues throughout the world and to initiate and influence policy development, we would have the expertise, strength, and knowledge to lead the world to better governance and improve the well-being of society.

I'm certain you will agree with me that this 'vision' goes far beyond the narrow path that we refer to as lobbying. Indeed, we've got a role to play to advocate globally to shape public policy, especially as we move towards a new world order.