THE SOFT POWER 30

2019 Results

Source: Portland. Score in parenthesis

1. France: (80.28)
2. United Kingdom: (79.47)
3. Germany: (78.62)
4. Sweden: (77.41)
5. USA (77.40)
6. Switzerland: (77.04)
7. Canada: (75.89)
8. Japan: (75.71)
9. Australia: (73.16)
10. Netherlands: (72.03)
11. Italy: (71.58)
12. Norway: (71.07)
13. Spain: (71.05)
14. Denmark: (68.86)
15. Finland: (68.35)
16. Austria: (67.98)
17. New Zealand: (67.45)
18. Belgium: (67.17)
19. South Korea: (63.00)
20. Ireland: (62.91)
21. Singapore: (61.51)
22. Portugal: (59.28)
23. Poland: (55.16)
24. Czech Republic: (54.35)
25. Greece: (53.74)
26. Brazil: (51.34)
27. China: (51.25)
28. Hungary: (50.39)
29. Turkey: (49.70)
30. Russian Federation: (48.64) 

The Soft Power 30 Index is based on the following:

1. Digital: A country's infrastructure and its capabilities in digital diplomacy
2. Culture: The global reach and appeal of a nation's cultural outputs, both pop-culture and high culture.
3. Enterprise: The attractiveness of a country's economic model, business friendliness, and capacity for innovation.
4. Education: The level of business capaital in a country, contribution to scholarship and attractiveness to international students.
5. Engagement: The strength of a country's diplomatic net work and its contribution to global engagement and development
6. Government: Commitment to freedom, human rights and democracy and the quality of political institutions
7. Polling: Worldwide polling data