SKILLS, TACTICS AND TOOLS OF GOVERNMENT RELATIONS ADVISERS

There are many ways Government Relations Advisers can help an organization:

1. Governmental Analysis : Providing client with an introduction to the government, its key players, their relationships, their allies, and their histories on client's issues.
2. Intelligence Gathering : On government issues and plans just over the horizon.
3. Policy Analysis : Frank and detailed assessments of policy and its sub-text.
4. Polishing Client's Message : Review of every narrative to ensure that client's message is as powerful and compelling as possible.
5. Mapping : Detailed mapping of the path to success as client’s issue moves through the complex decision making machinery of government and Parliament.
6. Positioning : Ensuring that every opportunity for clients to align their goals with that of the government has been tested and developed.
7. Profile Building : Raising client’s profile with decision makers, as a thought leader, as a source of counsel on policy, and through the media.
8. Alliance Building : Connecting client and his issues with potential allies and partners in seeking to move decision-makers.
9. Campaign Management : Assistance with the development of a full persuasion campaign on client's  issues.
10. Audit and Performance Review : Setting specific targets and goals with client, and then conducting reviews assessing success.