RANKING OF EU MEMBER STATES ACCORDING TO THEIR COUNTRY BRAND STRATEGIES

The 2012 Bloom Consulting Country Brand Ranking is the only country or nation brand ranking which classifies countries by the effectiveness of their country brand strategies (brand tags) and its subsequent impact on the country’s GDP. Brand tags function as the ‘supply’ side of the investor-destination equation. Thousands of brand tags were collected from each country’s official investment agency and then classified into 50 different clusters that relate to workforce, social welfare, strong and stable economy, favorable fiscal benefits, or stable political environment. Each cluster is assigned an economic value in order to rate the relative returns gained from each brand tag.

In order to solve the problem of having a single multi-dimensional strategy, Bloom Consulting has developed a 3T approach to country branding that separates each T. (T1. Attraction of Trade, T2. Attraction of Tourism, T3. Attraction of Talent).

Here below is the ranking of EU countries. In parenthesis the ranking of each country out of the total 160 countries.

1. Luxembourg (2)
2. United Kingdom (4)
3. France (5)
4. Belgium (6)
5. Germany (7)
6. Spain (13)
7. Sweden (17)
8. Netherlands (18)
9. Italy (22)
10. Austria (23)
11. Poland (24)
12. Hungary (28)
13. Ireland (29)
14. Romania (34)
15. Bulgaria (41)
16. Cyprus (44)
17. Czech Rep (47)
18. Finland (49)
19. Malta (53)
20. Estonia (54)
21. Denmark (58)
22. Portugal (59)
23. Greece (66)
24. Croatia (70)
25. Slovakia (74)
26. Lithuania (83)
27. Latvia (88)
28. Slovenia (96)