PUBLIC POLICY ADVOCACY OF THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES (EACA)

EACA, the European Association of Communications Agencies is an organisation, which brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.

EACA main tasks are to promote:

• honest, effective advertising;
• high professional standards;
• awareness of the contribution of advertising in a free market economy;
• close co-operation between agencies, advertisers and media in European advertising bodies;
• an optimal external and internal operating environment for advertising agencies.

In addition to legal & industry issues, EACA prioritises:

• Academic education and training;
• Social acceptance and political understanding of advertising’s role in society;
• Recruitment issues;
• Advertising agency industry developments in "new Europe".

EACA brings together National Agency Associations and covers all the leading International Agencies active in Europe as well as Media and Health Agencies. As a result, the association is the leading representative for the European commercial communications agencies. EACA membership is organised into 5 councils:

1. The International Agencies’ Council (IAC) - the 13 largest international agencies in Europe:  DDB Europe; Grey International; Innocean Worldwide Europe; JWT; Leo Burnett; M&C Saatchi; McCann-Erickson Worldwide; Media Consulta International Holding AG; Ogilvy Advertising; Publicis Worldwide; Saatchi & Saatchi; TBWA/Europe; Young & Rubicam EMEA.
2. The National Associations’ Council (NAC)- the national agency associations in 30 European markets, including all EU markets: Professional Association of Advertising and Communication Industry, Federal Economic Chamber of Austria (Austria); Association of Communications Companies-ACC Belgium (Belgium); Bulgarian Association of Communications Agencies (Bulgaria); Croatian Association of Communications Agencies -HURA (Croatia);  Cyprus Communication Agencies Association –CCAA (Cyprus);  Asociace Komunikacnich Agentur –AKA (Czech Republic); Kreativitet & Kommunikation (Denmark); Markkinointiviestinnaen Toimistojen Liitto –MTL-/Finnish Association of Marketing Communication Agencies –MTL (Finland); Association des Agences-Conseils en Communication –AACC (France); Gesamtverband Kommunikationsagenturen -GWA e.V. (Germany); Hellenic Association of Communications Agencies –HACA (Greece) ;Samband Islenskra Auglysingastofa –SIA /Society of Icelandic Advertising Agencies (Iceland); Institute of Advertising Practitioners in Ireland –IAPI (Ireland); Associazione Aziende di Comunicazione –ASSOCOM (Italy): Latvian Advertising Association –LAA (Latvia); Lietuvos komunikacijos agenturu asociacija –KOMAA /Lithuanian Association of Communication Agencies (Lithuania); Association des Agences Conseils en Marketing et Communication -MarkCom c/o Confédération luxembourgeoise du commerce (Luxembourg); Creative Forum - the Association for Creative, Commercial Communication (Norway); Stowarzyszenie Komunikacji Marketingowej - SAR/SAR Marketing Communication Association (Poland); Associacao Portuguesa das Agencias de Publicidade, Comunicacao e marketing –APAP (Portugal); Uniunea Agentiilor de Publicitate din Romania –UAPR (Romania); Russian Association of Communication Agencies (Russia); Klub reklamnych agentur Slovenska- KRAS (Slovakkia); Slovenian Advertising Chamber (Slovenia); Asociacion Espanola de Agencias de Comunicacion Publicitaria –AEACP (Spain); Sveriges Kommunikationsbyraer/ The Advertising Association of Sweden (Sweden); bsw leading Swiss agencies (Switzerland) ; Turkish Association of Advertising Agencies (TAAA) ; Institute of Practitioners in Advertising (United Kingdom).

3.  Integrated Marketing Communications Council (IMCC): 10 national associations of leading sales promotion agencies in Europe.

4. The Media Agencies’ Council (MAC): 7 international media networks

5. The Health Communications Council (HCC)- the key players in European Health Communications.

EACA is also the founding member of a global communication network, linking it to industry bodies linking it to industry bodies in the US, Canada, Australia/New Zealand, Japan, South America and South Africa.

The EACA has also signed co-operation agreements with leading communications organisations such as the World Advertising Research Centre (WARC), MayDream/AdForum and Ballester.

EACA works in close relationship with the European Commission, the Council of Europe, the European Parliament, United Nations Environment Programme and other European organizations. It is the agency world’s voice in the European Advertising Standards Alliance (EASA), dealing with European self-regulation and an active member of the Marketing Committee of the International Chamber of Commerce (ICC)s, the global Advertising Code setting institution.

EACA is also the European licensee of the New York-American Marketing Association holding the European rights of the advertising effectiveness awards EURO EFFIES since 1999.