PUBLIC POLICY ADVOCACY OF THE EUROPEAN DIGITAL MEDIA ASSOCIATION (EDiMA)

EDiMA, the European Digital Media Association, is an alliance of new media companies whose members provide new media platforms offering European consumers a wide range of online services, including e-content, media, E-commerce, communications and information/search services. EDiMA represents the interests of the new media sector in Europe in policymaking.

• supports policy initiatives that are pro-consumer and promote innovation and growth in the new media sector.
• believes that all stakeholder interests in the value chain should be considered when formulating policy for the new media sector. Ensuring that everyone benefits from the cultural and economic opportunities offered by the new media sector enables the new media sector to continue as a driver for cultural diversity and economic growth in the EU.
• advocates policies to ensure that barriers to pan-European E-commerce are addressed and consumers can benefit from cross-border commerce

Members of EDiMa include:

• Amazon.eu
• Apple
• eBay
• Expedia
• Google
• Microsoft
• M I H Group/Groep
• Nokia
• Yahoo!

Associate Member

• Baker & McKenzie