THE 2018 ‘SOFT POWER 30’ INDEX

Published by UK-based strategic communications consultancy firm Portland and the University of Southern California Center on Public Diplomacy.

Countries with the most soft power in the world.

1. United Kingdom
2. France
3. Germany
4. United States of America
5. Japan
6. Canada
7. Switzerland
8. Sweden
9. Netherlands
10. Australia
11. Denmark
12. Italy
13. Norway
14. Spain
15. Finland
16. Belgium
17. Austria
18. New Zealand
19. Ireland
20. South Korea
21. Singapore
22. Portugal
23. Greece
24. Poland
25. Hungary
26. Czech Republic
27. China
28. Russian Federation
29. Brazil
30. Argentina

Ranking EU countries

1. United Kingdom
2. France
3. Germany
4. Sweden
5. Netherlands
6. Denmark
7. Italy
8. Spain
9. Finland
10. Belgium
11. Austria
12. Ireland
13. Portugal
14. Greece
15. Poland
16. Hungary
17. Czech Republic