GLOBAL RANKING OF SOFT POWER (2018)

The Soft Power 30 is an annual ranking compiled by London-based strategy firm Portland Communications. The company evaluates the influence each country exerts over others through means other than military power. The rankings use both objective information from business and IT fields, as well as subjective criteria such as public opinion polls.

Ranking

1. United Kingdom
2. France
3. Germany
4. USA
5. Japan
6. Canada
7. Switzerland
8. Sweden
9. Netherlands
10. Australia
11. Denmark
12. Italy
13. Norway
14. Spain
15. Finland
16. Belgium
17. Austria
18. New Zealand
19. Ireland
20. South Korea
21. Singapore
22. Portugal
23. Greece
24. Poland
25. Hungary
26. Czech Repubic
27. China
28. Russian Federation
29. Brazil
30. Argentina

EU Countries

1. United Kingdom
2. France
3. Germany
4. Sweden
5. Netherlands
6. Denmark
7. Italy
8. Spain
9. Finland
10. Belgium
11. Austria
12. Ireland
13. Portugal
14. Greece
15. Poland
16. Hungary
17. Czech Repubic