IMPORTANCE OF MEDIA FOR EU PUBLIC AFFAIRS PRACTITIONERS

Source: ComRes/Burson-Marsteller 2016- EUMedia Poll

Weekly or more frequent readers of newspapers & online news sites

1. Politico: 52%
2. BBC: 51%
3. Euractiv: 42%
4. FT: 39%
5. The Economist: 30%
6. EU Observer: 22%
7. NY Times: 17%
8. The Parliament: 15%
9. WSJ: 14%
10. New Europe: 10%
11. Agence Europe: 10%
12. euReporter: 8%
13. Google: 5%

For MEPs

1. BBC: 52%
2. Politico: 51%
3. FT: 46%
4. Euractiv: 42%
5. The Economist: 34%
6. The Parliament: 27%
7. NY Times: 20%
8. WSJ: 19%
9. New Europe: 19%
10. EU Observer: 18%
11. euReporter: 13%
12. Agence Europe: 9%
13. Google: 3%

For EU Institutions Staff

1. Politico: 51%
2. BBC: 45%
3. FT: 34%
4. Euractiv: 28%
5. EU Observer: 27%
6. The Economist: 21%
7. Agence Europe: 13%
8. NY Times: 8%
9. The Parliament: 8%
10. WSJ= 8%
11. EuReporter: 7£
12. Google: 6%
13. New Europe: 3%

Opinion Formers

1. Euractiv: 57%
2. BBC: 55%
3. Politico: 53%
4. FT: 38%
5. The Economist: 35%
6. NY Times: 23%
7. EuObserver: 21%
8. WSJ: 15%
9. The Parliament: 12%
10. Agence Europe: 9%
11. New Europe: 8%
12. Google: 6%
13. EuReporter: 3%

Social Media

MEPs

1. Facebook: 69%
2. Twitter: 52%
3. YouTube: 30%
4. LinkedIn: 8%
5. Instagram: 7%

EU Institutions and Staff

1. Facebook: 43%
2. YouTube: 15%
3. Twitter: 10%
4. LinkedIn: 7%
5. Instagram: 5%

Opinion Formers

1. Facebook: 45%
2. Tweeter: 43%
3. LinkedIn: 24%
4. YouTube: 15%
5. Instagram: 9%

Influence of News Channels and Social Media on Decision Making

Very Influential

1. FT: 25%
2. Twitter: 20%
3. The Economist: 16%
4. BBC: 15%
5. Politico: 15%
6. Facebook: 12%
7. Euractiv: 7%

Fairly Influential

1. BBC: 36%
2. Euractiv: 33%
3. The Economist: 32%
4. Politico: 30%
5. Twitter: 29%
6. Facebook: 24%
7. FT: 22%

Tools most often used to interact with Media by PA people

1. Meetings: 74%
2. Press Release: 69%
3. Phone Call Pitch: 58%
4. Email Pitch: 58%
5. Twitter Message: 58%
6. Press Conference: 24%