IN-HOUSE TRAINING IN COMMUNICATION OF INFLUENCE

Our Three-Day Workshop in the Communication of Influence is available to be delivered in-house at your organization or at an off-site location. In-house delivery allows you the flexibility of delivering at your location, customizing the program to your organisation’s individual learning and logistical needs, creates delivery time frame flexibility, and helps to create a culture of success at your organization.

FITTING LOBBYING IN ONE’S COMMUNICATION STRATEGY TO DEVELOP A COMMUNICATION OF INFLUENCE

DEFINING LOBBYING AND E-LOBBYING

• Definition and objectives of lobbying
• Defining the framework of e-lobbying
• Understanding the regulatory framework
• Landscape of lobbying actors: enterprises, trade organizations, trade unions, professional societies, associations, NGOs, States.
• Who influences who?

MEASURING WHAT IS AT STAKE IN A COMMUNICATION OF INFLUENCE

• Means and ends of influence
• Direct/Indirect Lobbying
• Linking influence and information
• Building a network of relations, using the media
• The importance of networks as influence relays

IMPLEMENTING A COMMUNICATION OF INFLUENCE

• Building an influence strategy
• Building one’s approach
• Implementing an effective monitoring system
• Identifying and mapping stakeholders
• Developing alliances
• Defining the roles and mandates of the lobbyist and his/her team
• Determining one’s targets and arguments
• Evaluation of costs

INFLUENCING ON SOCIAL MEDIA: E-LOBBYING

• Raising awareness internally to act efficiently later
• Implementing a real e-lobbying strategy identified and evaluated
• Adopting the codes and values of the Net
• Acting clearly with ethics
• Allocating human and equipment means
• Taking one’s time to know and understand
• Analysing a strategy and a communication of influence

Training Fees (in the EU and Associated Countries)

Our Training Fees include

• Consultation to determine your training needs and outcomes
• Design and delivery of a training program to match your needs
• Customised learning activities that will be relevant for your participants
• A collated summary of participant evaluations.

The maximum number of participants is 12

3 day (21 hours): € 4.500 (excluding flights, accommodation, local transport, meals and snacks for the trainer(s) and printing of training materials)

Contact:

AALEP Secretariat

E-mail: aalep@sfr.be

Website: www.aalep.eu

Tel: + 32 2 330 51 76

Mobile: + 32 497 48 21 11