MAKING EU COPYRIGHT RULES FIT FOR THE DIGITAL AGE

Delivering on its Digital Single Market strategy, the Commission’s proposal  is to allow Europeans to travel with their online content and to modernise EU copyright rules. At present, Europeans travelling within the EU may be cut off from online services providing films, sports broadcasts, music, e-books or games that they have paid for in their home country. The  proposed Regulation on the cross-border portability of online content services addresses these restrictions in order to allow EU residents to travel with the digital content they have purchased or subscribed to at home. Cross-border portability, a new EU right for consumers, is expected to be a reality in 2017, the same year as the end of roaming charges in the EU. .

Overall, the Commission wants to make sure that Europeans can access a wide legal offer of content, while ensuring that authors and other rights holders are better protected and fairly remunerated. The key sectors of education, culture, research and innovation will also benefit from a more modern and European framework.

The Commission's action plan is built on four complementary pillars of equal importance. It also sets out a long-term vision for copyright in the EU

1. Widening access to content across the EU

The objective is to allow a better circulation of content, offer more choice to Europeans, to strengthen cultural diversity and provide more opportunities for the creative sector. The Commission intends to improve the cross-border distribution of television and radio programmes online (via the review of the Satellite and Cable Directive) and to facilitate the granting of licences for cross-border access to content. The Commission will also help give new life to works which are no longer commercialised.

The Commission will further use its Creative Europe programme to help European cinema to reach a broader audience. The action plan foresees the development of innovative tools, such as a "European aggregator" of online search portals and "licencing hubs" to foster the distribution of films which are only available in a few Member States. 

2. Exceptions to copyright rules for an innovative and inclusive society

The Commission intends to work on key EU exceptions to copyright. Exceptions allow for copyright-protected works to be used, in defined circumstances, without prior authorisation from the rights holders. The Commission will revise EU rules to make it easier for researchers to use "text and data mining" technologies to analyse large sets of data. Education is another priority. For example, teachers who give online courses should be subject to better and clearer rules, that work across Europe. Also, the Commission wants to help people with disabilities to access more works. The Commission will finally assess the need to reduce the legal uncertainty for internet users who upload their photos of buildings and public art works permanently located in public places (current exception for panorama). 

3. Creating a fairer marketplace

The Commission will assess if the online use of copyright-protected works, resulting from the investment of creators and creative industries, is properly authorised and remunerated through licences. In other words, it will assess whether the benefits of the online use of those works is fairly shared. In this context, the Commission will look at the role of news aggregation services. The Commission's approach will be proportionate: there is no intention to "tax" hyperlinks; i.e. users will not be asked to pay for copyright when they simply share a hyperlink to content protected by copyright. The Commission will also analyse whether solutions are needed at EU level to increase legal certainty, transparency and balance in the system that governs the remuneration of authors and performers in the EU, taking EU and national competences into account. The results of the ongoing public consultation on platforms and online intermediaries will contribute to this general reflection. 

4. Fighting piracy

Wider availability of content will help to fight piracy, given that 22% of Europeans believe that illegal downloads are acceptable if there is no legal alternative available in their country. The Commission will go beyond this by making sure that copyright is properly enforced across the EU as part of its comprehensive approach to improve enforcement of all types of intellectual property rights. In 2016, the EC will work on a European framework to "follow-the-money" and cut the financial flows to businesses which make money out of piracy. This will involve all relevant partners (rights holders, advertising and payment service providers, consumers associations, etc.) with the aim to reach agreements by spring 2016. The Commission intends to improve EU rules on the enforcement of intellectual property rights and, as a first step, did launch a public consultation on the evaluation and modernisation of the existing legal framework. The Commission will also look at how to make the removal of illegal content by online intermediaries more efficient. 

A long-term vision for copyright

In the future, effective and uniform application of copyright legislation across the EU, by national legislators and the courts alike will be as important as the rules themselves. While today all conditions are not met to consider full alignment of copyright rules across the EU in the form of a single copyright code and single copyright title, this should remain an aspiration for the future.