BUILDING A EUROPEAN THEORY OF GR AND A FRAMEWORK TO SUPPORT THE PROFESSIONALISATION AND ETHICAL DEVELOPMENT OF GR PRACTITIONERS
It is incumbent upon the GR industry
- To map and understand the actions and activities of GR Practitioners specifically in the European landscape;
- To build knowledge and understanding of what GR Practitioners do, but also what skills and knowledge they need to develop to have a shared meaning and understanding of the practice.
Our main focus should be to develop a better understanding of the competencies held by GR Practitioners and the contributing knowledge, skills and personal attributes that are relevant to their role. This calls for:
- Dissecting the role of the GR Practitioner
- Identifying skills, knowledge and personal attributes
- How knowledge and skills are used in performance
- Determining Skills deficit
- Competencies
Competencies are the underlying foundational abilities that are integral to successfully carrying out the tasks and responsibilities, and thus remain a stable blueprint for practice over time.
Competences provide a link between education (and skills) and job requirements (roles). A distinction should be made between:
- Conceptual Competence which refers to knowledge about the GR practice;
- Procedural competence which refers to the application of conceptual competence in a particular situation;
- Performance competence which is required to assess problems and select a suitable strategy for solving them .
There are two categories of competencies for GR Practitioners:
(1) specific qualifications – those qualifications which are directly connected to the topic of GR ; and
(2) unspecific qualifications – those qualifications, like leadership, which can be seen as a core competence for GR Practitioners.
Definitions
Knowledge: What practitioners are required to know to perform their job.
Skills: The activities involving ideas, people or technical skills which practitioners perform with ease.
Personal Attributes: The character traits, attitudes and values practitioners require.
Competency: The combination of skills, knowledge and personal attributes that leads to superior performance for practitioners.
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