PROFILE : THE EUROPEAN E-COMMERCE AND OMNI CHANNEL TRADE ASSOCIATION (EMOTA)

EMOTA represents online and omni channel sellers. The mission of EMOTA is to help policy makers remove all barriers to the EU Digital Single Market and enable online sellers across the EU to take advantage of the huge potential of a seamless EU internal market for cross-border eCommerce.

The present legal environment with 28 different rules on consumer protection, respect of privacy, delivery and payments result in high costs for distance sellers with international ambitions. Policy makers are keen to help and EMOTA provides information to them where improvements are needed.

EMOTA is active in promoting best practices for webshops. The EMOTA European Trustmark allows consumers to find reliable and trustworthy merchants selling online. Cross-border shoppers in particular who see the EMOTA Trustmark next to the national Trustmark can feel assured that European best trading practices are applied.

EMOTA’s Key Issues

• Removal of barriers to cross-border trade in Europe
• Ensure full harmonization of consumer protection rules
• Boost trust in online business
• Ensure a future proof legal framework for data protection and privacy
• Ensuring a functional and competition oriented payment market
• Ensure a seamless cross-border parcel delivery framework
• Promote industry and self-regulatory solutions to the various challenges in distance selling.

Members

1. Austria: Austrian Retail Association (Handelsverband)- Runs a long established Qualitätssiegel (Quality Label for distance sellers.
2. Belgium: Safeshops.be- Works together with the Belgian direct marketing association (bdma) and Association of Belgian Touroperators (ABTO).
3. Estonia: Eesti E-kaubanduse Liit (Estonian E-Commerce Association).
4. Finland: ASML (Suomen Asiakkiismarkinointiliito Ry/Finish Direct Marketing Association).
5. France: ACSEL (Association de l’Economie Numérique/Association for the Digital Economy)
6. Germany: BEVH (Bundesverband E-Commerce und Versandshandel)/German E-Commmerce and Distance Selling Trade Association. Has developed an industry trustmark (Gütesiegel) in cooperation with EHI Retail Institute (a scientific institute for Germany’s retail industry.
7. Greece: EPAM, the Greek Distance Selling and E-Commerce Association.
8. Lithuania: ELKOMA (Lithuanian eCommerce Association).
9. Netherlands: Webshop Keurmerk (Foundation webshop Trademark/Leading eCommerce Trustmark in the Netherlands)
10. Poland: Allegro Group
11. Russia: AITC The Association of Internet Trade Companies
12. Slovenia: Ceneje.si . Ceneje Group (Ceneje.si, jeftinje.hr and Ceneje.rs) is a Market Leader as well as a primary shopping marketplace and product comparison in Adriatic region (Slovenia, Croatia, Serbia).
13. Spain: adigital (Asociacion Espanola de la Economia Digital/Spanish Association of the Digital Economy)
14. Sweden: Svenks Digital Handel/Swedish Digital Commerce)Trygg E-handel trustmark (Svenks Distanshandel’s ‘safe e-commerce trustmark).
15. Switzerland: VSV (Verband des Schweizerischen Versandhandels/Swiss Distance Selling Association)

Business Partners

• Austrian Post (Austria)
• DHL Parcel Europe (Germany)
• DPD Group (France)
• GMO Registry (Japan)
• Post CH AG (Switzerland)
• Youstice (Czech Republic)