STRATEGIC COMMUNICATIONS CONSULTING

The term “Strategic Communications” means infusing communications efforts with an agenda and a master plan e.g. for advocating particular legislation. The most important aspect of Strategic Communications is following the master plan to achieve the outlined goals for a company/client. It is essential to intensively think about all tactics and strategies necessary for the goals to be actualized. The master plan serves as a "road map" to getting the best results for whatever is the desired outcome.

The field of ‘communications’ is broad, encompassing professionals who create news or want to push information to the public (public relations, public information, marketing), people who deliver news and media to the public (journalists, audio and video producers, public speakers, educators), and people who study the interplay of media and society (researchers).

Strategic communications fuses the “pushing” and the “delivering.” Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”

Strategic Communications Consulting Services

• Delivering key messages the right way, at the right time;
• Engaging key stakeholders at the right time, in the right manner, and with the right messages;
• Determining the current state of an organization or industry environment;
• Identifying key audiences’ information needs;
• Designing strategies to gain stakeholder buy-in;
• Developing initiatives, programmes, and products for achieving the communications goals;
• Strategic planning of communications response;
• Implementing communications tactics;
• Message development and speechwriting support;
• Social media campaigns and communications planning, including counter-attack management;
• Focused media training;
• Evaluating  communications performance for continual improvement;
• Crisis management.

 Required Skills

• Ability to develop effective communications strategies;
• Being familiar with the complete range of current communications tools and how to use them in an integrated, strategic way;
• Ability to segment potential audiences to define a target, and develop deep understanding of the target’s motivations and behaviour as the foundation for effective communications strategies;
• Ability to create strategies that employ an optimal mix of communications channels and techniques for reaching desired audiences, and which deliver measurable impact;
• Ability to construct persuasive, reasoned arguments to influence a variety of audiences, and express thinking clearly, concisely and compellingly.