Legislative advocacy carries the "pleading" into the legislative or public policy arena. The work is about developing proposed changes to existing law or establishing new law to address an issue, and implementing those changes through the drafting, introduction, presentation, defense, and debate of legislation
The Association of Professional Political Consultants (APPC) is the self-regulatory body for UK public affairs practitioners. As well as its traditional membership base of consultancies, APPC membership is now available to trade associations, in-house PA teams and individuals.
Political Communication prepares for professional careers in government, politics, public affairs, public policy, and communication through the study of political and communication theory, research, and practice.
There are three different sets of skills or abilities essential to the business of public policy advocacy that can be taught: knowledge, communication and messaging and relationship building.
Today fewer citizens are voting and fewer citizens feel that they can influence public policy. One way to reverse this trend would be for schools to offer courses on the pragmatics of political advocacy. One person can make a difference if they know what they are doing.
The nature and character of Public Policy Advocacy, to a large extent is shaped up by the political culture, social systems and the constitutional framework of the country in which it is being practiced. The definition and theoretical understanding of Public Policy Advocacy can only be derived from the varied practices of influencing decision making and public policies in different socio-cultural and political contexts. It is the practice which makes the theory of advocacy and not vice versa.