Top companies make sure that their GR team excels at economic analysis and stakeholder engagement, not just at lobbying and industry-group participation. By having staff dedicated to handling tasks such as identifying issues, developing positions, and gathering compelling international benchmarks, leading GR units can anticipate a much broader range of possible regulatory outcomes. Notably, leading groups quantify the impact of these outcomes on all parties involved, not just their own companies, by including the regulator and even the broader industry in their analyses.

AALEP distinguishes 7 broad categories of services provided under the Public Policy Advocacy umbrella. 81 Specific Services are here unnder referenced. 

1. Political Intelligence
2. Monitoring
3. Lobbying and Influencing
4. Communication
5. Research 
6. Consulting
7. Training

1. POLITICAL INTELLIGENCE SERVICES (7)

A

1. Affaires Publiques Consultants: Affaires Publiques, Lobbying et Communication de crise, Veille et Etudes, Préparation d'éléments de langage, relations avec les parties prenantes et coalition building, Relations institutionnelles.
2. Ai2P: Veille législative et réglementaire, Etudes et analyse sectorielles, Conseil en stratégie de lobbying, Gestion de crise.
3. Anthenor Public Affairs: Affaires Publiques, Lobbying, Relations Institutionnelles