ESSENTIAL EMBEDDED KNOWLEDGE IN LOBBYING AND ADVOCACY

1. EXPLAINING THE KEY CONCEPTS OF ADVOCACY AND REPRESENTING INTERESTS IN GOVERNMENTAL PROCESSES AND STRUCTURE

Assessment Criterion 1: Advocacy is defined in relation to influencing national and state policies as well as legislative processes.

Assessment Criterion 2: The key success factors of advocacy programmes are understood and explained with examples

Assessment Criterion 3: Reactive and proactive advocacy are understood and explained with examples

Assessment Criterion 4: Essential elements of advocacy definitions are explored and discussed with examples

2. UNDERSTANDING AND EXPLAINING THE BASIC APPROACHES TO ADVOCACY

Assessment Criterion 1: Advocacy and lobbying framework is explained and integrated into own work context

Assessment Criterion 2: The different types and approaches of lobbying and advocacy are explained

Assessment Criterion 3: Basic approaches of lobbying and advocacy are integrated into one’s function

3. EXPLAINING THE ELEMENTS OF EFFECTIVE INFLUENCING OF POLICIES AND LEGISLATIVE PROCESSES

Assessment Criterion 1: The audiences of effective advocacy projects are identified in relation to advancing one’s interests

Assessment Criterion 2: The value of the ‘stakeholder audience to advocacy programmes is understood and explained with examples.

Assessment Criterion 3: The value of the ‘decision maker’ audience to advocacy programmes is understood and explained with examples.

Assessment Criterion 4: The value of the ‘influencer’ audience to advocacy programmes is understood and explained with examples.

4. EXPLAINING THE MAIN POLICY PROCESSES AT NATIONAL/STATE LEVEL

Assessment Criterion 1: Advocacy analysis is understood and explained with examples. Analysis includes but is not limited to, policy environment, audience and organizational resources

Assessment Criterion 2: The different spheres of government are identified and the specific decision-making structures that one has to influence are defined.

Assessment Criterion 3: The elements of an advocacy plan are understood and described with examples.

Assessment Criterion 4: The monitoring and evaluation of advocacy plans is understood and described with examples

5. UTILISING LOBBYING TECHNIQUES AND SKILLS TO SUPPORT ONE’S FUNCTION AND ROLES

Assessment Criterion 1: The techniques and skills of lobbying are explained with reference to one’s function

Assessment Criterion 2: Issues that need to be lobbied are identified and discussed with examples

Assessment Criterion 3: The methods for measuring the effectiveness of lobbying are identified and integrated into own lobbying context

Assessment 4: Codes of conduct in respect of lobbying are identified and applied to own lobbying context.

CRITICAL CROSS-FIELD OUTCOMES

1. Identify and solve problems using critical and creative thiking processes by utilising advocacy and lobbying techniques to pursue relevant interests.
2. Work effectively with others as a member of a team, group, organisation or community by utilising advocacy and lobbying skills to pursue relevant interests.
3. Organise and manage oneself and one's activities responsibly and effectively by utilising advocacy and lobbyig skills to pursue relevant interests.
4. Collect, analyse, organise and critically evaluate information by utilising advocacy and lobbying skills to pursue relevant interests.
5. Communicate effectively, using visual and/or language in the modes of oral and/or written persuasion to inform others by utilising advocacy and lobbying skills to pursue relevant interests.
6. Use science and technology effectively and critically by utilising advocacy and lobbying skills to pursue relevant interests
7. Demonstrate an understanding of the world as a set of interrelated systems by recognising that advocacy and lobbying skills to pursue relevant interests are affected by public and government trends and frameworks and other related factors
8. Participate as responsible citizens in the life of local, national, European and global communities by utilising advocacy and lobbying skills to pursue relevant interests.