ELABORATION AND IMPLEMENTATION OF A PUBLIC POLICY ADVOCACY STRATEGY IN BRUSSELS

The objective is to reinforce the Client’s impact on the policy and regulatory decision-making mechanisms.

Range of Services

1. Adoption of a pro-active approach that establishes on-going contacts even if there are no pressing issues or immediate concern.
2. Ensuring that the public policy advocacy approach aims at influencing public officials on behalf or against a proposed legislation and influence an official to take a desired action.
3. Position the Client as a resource to policy makers e.g. by providing them useful information, evidence, data etc.
4. Developing and maintaining effective relationships with key influence bodies (e.g. industry and other interested parties) in order to create partnerships and synergies when influencing policy.
5. Assisting Client during each phase of the Public Policy Advocacy Process.

The Key Questions in developing a Public Policy Advocacy Strategy

1.  What have we got? (internal resources; current existing contacts; strengths)
2.  What do we need to develop? (challenges; gaps)
3.  What do we want? (goals)
4. Who can help us? (audiences)
5. How do we begin? (first steps)
6. What do they already know about us? Do we need to educate locally? On a pan European basis? What messages do we need to convey? (education; strong Company messages and industry messages)
7. Who do they need to hear it from? (messengers)
8. How do we get them to hear it? (delivery)
9. How will we know it’s working, or not working? (evaluation)