A CONCEPTUAL FRAMEWORK OF A COUNTRY’S PUBLIC DIPLOMACY STRATEGY

Mission

Strengthen influence, reputation and relationships internationally by promoting a clear, creative and confident vision for international policy agenda that reflects the country’s national interests.

Objectives

To advance targeted public diplomacy initiatives which promote economic, creative and cultural, sporting, innovation and science, and education assets to underline the country’s credentials as a destination for innovation, business, investment, tourism and study.