GLOBAL RANKING OF SOFT POWER (2018)

The Soft Power 30 is an annual ranking compiled by London-based strategy firm Portland Communications. The company evaluates the influence each country exerts over others through means other than military power. The rankings use both objective information from business and IT fields, as well as subjective criteria such as public opinion polls.

Ranking

  1. United Kingdom
  2. France
  3. Germany
  4. USA
  5. Japan
  6. Canada
  7. Switzerland
  8. Sweden
  9. Netherlands
  10. Australia
  11. Denmark
  12. Italy
  13. Norway
  14. Spain
  15. Finland
  16. Belgium
  17. Austria
  18. New Zealand
  19. Ireland
  20. South Korea
  21. Singapore
  22. Portugal
  23. Greece
  24. Poland
  25. Hungary
  26. Czech Repubic
  27. China
  28. Russian Federation
  29. Brazil
  30. Argentina

EU Countries

  1. United Kingdom
  2. France
  3. Germany
  4. Sweden
  5. Netherlands
  6. Denmark
  7. Italy
  8. Spain
  9. Finland
  10. Belgium
  11. Austria
  12. Ireland
  13. Portugal
  14. Greece
  15. Poland
  16. Hungary
  17. Czech Repubic

 

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